How to Quickly and Effectively Remove Amazon Hijackers

- My listing got hijacked, and orders are down by half! So frustrating!

- Same here! And the hijacker is selling counterfeit goods, leading to tons of negative reviews, and my ranking keeps dropping!

- The worst part is you can't even catch the hijackers easily, making it hard to deal with. Infuriating…

Recently, many sellers have reported their listings are being maliciously hijacked, asking what to do when hijacked? Are there ways to prevent illegal hijacking? If you unfortunately encounter illegal hijacking, how can you report it successfully?

Today, let's discuss: what to do when you encounter malicious hijacking and how to deal with it?

I. Amazon Hijacking | What is it?

Hijacking is one of the ways sellers list products on Amazon.

You can sell a product that is already being sold on Amazon. When listing, you must match your product to the existing product listing page without creating a new one. You only need to provide the product condition, price, quantity, and shipping options to start selling.

Although Amazon provides this convenient listing method, there are strict requirements for hijacking: products must be genuine and must not infringe on intellectual property rights, etc.

Seeing this, you might have already realized that the key to preventing illegal hijacking is 【Brand】 and 【Intellectual Property Rights】.

II. How to Resolve Illegal Hijacking?

1. Proactive Prevention

1) Apply for a Trademark and Complete Amazon Brand Registry

The first step to preventing illegal hijacking and protecting sales and brand reputation is to own intellectual property rights. There are three main types of intellectual property rights: trademarks, copyrights, and patents. You can apply for corresponding intellectual property protection based on your actual situation.

Once you have a trademark (R or TM mark), you need to complete Amazon Brand Registry as soon as possible to utilize the brand protection tools provided by Amazon to safeguard your rights.

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2) Use the Transparency Program - Only Products with "Anti-Counterfeit Codes" Can Be Sold

Amazon's Transparency program is a product tracking and authenticity verification service provided by Amazon for brand owners and consumers.

Brand sellers can choose suitable ASINs to join the Transparency program and attach a unique Transparency code to each product enrolled in the program. Only products that are correctly labeled can be sold normally, preventing counterfeit hijacking at the source.

Participation path: Seller Central -> Amazon Brand Registry -> Protection -> Transparency

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2. Handling Hijacking After It Occurs

1) Hijacker Monitoring - Find Illegal Hijackers

When you encounter illegal hijacking, first, we need to find the hijackers and grasp all hijacking information in order to correctly exert effort in subsequent handling.

YouMailCloud's Hijacker Monitoring function can help you monitor hijacking changes for all products in your store in real-time, record hijacking details, and provide real-time WeChat reminders, safeguarding your product security.

Open YouMailCloud's Hijacker Monitoring function, click 【Configure Monitoring Stores】, and turn on monitoring and reminders for the stores you are focusing on. Once turned on, the YouMailCloud system will automatically monitor all products under these stores.

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(Source: YouMailCloud -> Hijacker Monitoring)

When hijackers arrive or hijacking information changes, such as listing or delisting, price changes, etc., your mobile WeChat will receive real-time reminders. At this time, you can also further understand the details of the changes through the YouMailCloud mini-program:

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(Source: YouMailCloud -> Mini Program)

At the same time, you can also further view historical hijacking details on the web version of YouMailCloud to prevent missing undetected hijackers.

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(Source: YouMailCloud -> Hijacker Monitoring)

In addition, you can also view the hijacker's specific listing time, delisting time, hijacking price, and how long they have been hijacking.

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(Source: YouMailCloud -> Hijacker Monitoring)

2) Report Violations

When you have completed Amazon Brand Registry and found illegal hijackers, you can use the Report a Violation tool to actively report hijacking.

Through this tool, you can search for and report potential infringements and even authorize intellectual property rights holders and their agents to notify Amazon of suspected intellectual property infringements, including trademark, copyright, and patent infringements.

Reporting path: Seller Central -> Amazon Brand Registry -> Protection -> Report a violation

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3) Participate in Amazon Project Zero and Self-Service Removal

Amazon's Project Zero allows for self-service removal of illegal hijacking and is applicable to 21 countries, such as the United States, United Kingdom, Italy, Spain, Japan, etc.

If your brand has submitted reports using the Report a Violation tool in the past 6 months and has an acceptance rate of over 90%, your brand may be granted Project Zero access to remove infringing listings yourself.

Therefore, pay special attention to the pass rate of reporting violations when reporting violations!

Project Zero registration portal: https://brandservices.amazon.com/projectzero

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If you have also encountered hijacking and have used other methods to get rid of hijackers, you are very welcome to privately discuss and exchange ideas ~