What’s on a daily basis to-do list for a solid Amazon Seller?

Of all e-commerce platforms, Amazon is undoubtedly the platform with the highest traffic, whether as a shopping marketplace or a search engine.

In terms of profitability, the Amazon platform also tends to be among the highest across all platforms.

However, many sellers in the operation process always feel that Amazon platform operations requirements are too high. 2019 has passed, so how can we improve our store's sales and conversion rates in the new year 2020?

Phase One: Entering the Industry
For seller friends just entering the industry, it's important to overcome psychological barriers. The biggest taboo is being hesitant and overthinking. To succeed on Amazon, you should be determined, roll up your sleeves, and work hard.

Amazon registration doesn't necessarily require a brand or trademark.

Taking the North America site as an example, the Amazon platform's registration requirements are as follows: Personal or corporate legal representative's ID card; Business license; A Visa card; An overseas collection account, such as Payoneer, WorldFirst, PingPong, etc. Among these, the North America site can be registered under a company or individual name, but the Japan site and European sites can only be registered under a company name.

What are the daily tasks of a qualified Amazon Seller Account Manager?

Phase Two: Beginner
At this stage, sellers need to be proficient in navigating the Amazon Seller Central backend functions.

At the same time, based on your own resource advantages, determine the product selection direction. You need to carefully consider whether to choose a niche product strategy or a general merchandise approach (a "variety store").

After selecting products, proceed to upload them. Carefully consider the details of product uploads, such as how to write keywords, product descriptions, listings, etc.

In addition, set up promotions according to store development needs. Basic store data analysis is also essential knowledge for sellers at this stage.

Order processing mainly includes Seller-Fulfilled (Self-Fulfillment) and FBA (Fulfillment by Amazon). FBA fulfillment can greatly save sellers' labor costs. Sellers can get the Buy Box faster, delivery time is faster, and if order issues arise, FBA provides customer service.

Therefore, DouDou (the author) highly recommends everyone use FBA fulfillment.

In terms of after-sales service, it mainly involves sending emails directly through Seller Central and email marketing via EDM (Email Direct Marketing). However, in after-sales marketing, sellers need to strike a balance and avoid making buyers feel annoyed due to being overly aggressive.

If a seller's English proficiency is good enough, they can directly conduct phone marketing with buyers. This marketing effect is more efficient and of higher quality than email marketing and EDM marketing.

Phase Three: Advanced
The main tasks in the later stages of store operation are to increase sales and conversion rates.

To increase sales, sellers need to optimize all aspects of individual listings, such as the main image, title, bullet points, description, and keywords.

Regarding the specific operations of listing optimization, DouDou will write a dedicated series to guide everyone on how to optimize and edit.

Furthermore, you should use Sponsored Products (Amazon Ads) and off-Amazon promotion to gain more exposure and traffic. Advertising is just a way to increase sales, but it is not recommended for sellers to burn through a large advertising budget. If there is no significant change in clicks and conversions after advertising investment, you must begin to reflect on whether the product listing settings are reasonable. If you are using Seller-Fulfilled Shipping, you can reduce or not run ads.

Phase Four: Breakthrough
When store development reaches a higher level and operates smoothly, and on-Amazon traffic cannot meet the store's operational needs, sellers can start considering off-Amazon promotion. The main channels for off-Amazon promotion include: self-built websites, social media platforms, review platforms, deals platforms, video platforms, and image platforms.

However, DouDou does not advocate for crudely directing traffic from other platforms to Amazon. Instead, you should focus on precise traffic acquisition.

Therefore, sellers can first guide customers from social media platforms, review platforms, deals platforms, etc., to their self-built websites, and then guide them to the Amazon platform.

This type of traffic acquisition method undergoes secondary screening and is more targeted.

The above are the four different stages of seller operations on Amazon. Regardless of which stage a seller is in, what sellers need to do is to be steady and pragmatic, promote step by step, and avoid being impatient.

In addition, many sellers find themselves directionless during store operations, especially when there are no orders. They clearly know there are many things to do, but they don't know where to start.

DouDou has also sorted out the daily tasks of Amazon operations and related countermeasures for seller friends.

5 Daily Must-Do Tasks for Amazon Operations:
1. Sellers must log in to check the Amazon Seller Central backend every day to see if there are new orders.

2. If there are new orders, proceed to the order processing stage. If you are not using FBA, the seller needs to ship the goods themselves. If there are no new orders, continue to persist with daily tasks such as product selection, new product listing, and optimization.

3. Pay attention to whether the gray flag has turned into a red flag. If it is a gray flag, it indicates the store is safe. If it is a red flag, click to view and resolve the red flag issue.

4. Check if there are messages. If there are buyer messages, reply promptly within 24 hours. If some are fake order (brushing) messages, you can directly choose not to reply.

5. Pay attention to whether there is new Feedback or Reviews. If there are new reviews, as long as they are 4 stars or above, it's okay. If the star rating is relatively low, it will affect store performance, and sellers need to find ways to improve review quality.

What are the daily tasks of a qualified Amazon Seller Account Manager?
5 Daily Tasks for Entry-Level Operations

1. The primary task is product selection. In addition to product selection within Seller Central, product selection can also be performed through off-Amazon channels and with the help of relevant product selection software.

2. List new products. If there are new products, list them first.

3. Review maintenance. Reviews are evaluations for buyer-purchased listings. Sellers can check on the storefront whether there are new reviews.

If there are negative reviews, be sure to check the reason, analyze the negative reviews, and try to improve and optimize the product.

4. Monitor for listing hijackers ("Me-Too" listings). Sellers can find their listings on the Amazon storefront to check if someone is hijacking their listing. Sellers should be vigilant about other sellers hijacking listings at night.

Promptly file a brand registry complaint against listing hijackers and send emails to hijackers requesting them to stop hijacking.

5. Monitor keyword ranking changes. You can check keyword ranking changes by entering keywords in the Amazon storefront.

6 Daily Tasks for Advanced Operations

Process after-sales emails, check inventory;

Follow up on operational processes;

Analyze advertising reports and optimize them;

Sign up for various Deals and Promotions on Amazon;

Monitor competitor rankings and price changes;

Do appropriate off-Amazon traffic driving; Select products based on various data and metrics.

When our store operations reach a certain stage, we will face more complex work content, taking into account entry-level operations while also doing advanced operations.