A Day in the Life: Amazon Seller Account Manager Schedule

In my previous operations work, I always felt like I was too idle every day! I'd spend two or three hours a day handling routine tasks, and then just chat and goof around in various communication groups, happily wasting time?

The most obvious result was that the store's performance remained stagnant day after day, year after year. While it wasn't terribly bad, there was nothing outstanding about it.

Previously, I always attributed these things to reasons like: the product is just not good enough, the competition is too intense, most of the traffic has already been intercepted by them, being able to achieve this is already pretty good.

Later, after frequently consulting with some well-performing operators, this is how I now structure my daily schedule:

1. 30% of time and energy (approximately 2-3 hours/day) dedicated to handling daily routine tasks.

This includes daily email replies, order processing, negative review outreach and modifications, FBA shipment related matters, etc.

This part of the work needs to be done every day and is the most basic work in the daily operations of an Amazon seller.

These tasks do not have any special requirements, practice makes perfect, and just need to be meticulous.

2. 30% of time and energy (approximately 2-3 hours/day) dedicated to product Listing optimization and advertising optimization.

Listing optimization starts from product selection. Before each product launch, I will draft, write, and adjust the product content multiple times for optimization. When I launch a product, every detail of the Listing detail page should already be quite excellent. Using a score out of 100 as an example, my product should already be able to score above 80 points at the moment of launch.

After the product is launched, I will also view my product on the storefront and compare my product with those of competitors to identify gaps, and further optimize and adjust shortcomings and underperforming areas.

During the operation process, I also need to further optimize the Listing based on sales, rankings, and changes in my understanding of the product.

Pay-per-click (PPC) advertising is an indispensable tool for us to drive operational performance. However, during the advertising operation, it is necessary to continuously optimize the ads, including reviewing advertising reports, adjusting keywords, adjusting bids, setting negative keywords, etc.

Optimization is not a daily necessity, but it needs daily attention. You need to be completely clear about your product and advertising related information.

3. 30% of time and energy (approximately 2-3 hours/day) dedicated to competitor analysis.

I believe that analyzing peer sellers and competitor conditions is the most core daily work of operations.

For us operators, whether operations are good or not is superficially reflected in the level of our own sales. However, the level of sales is like抢蛋糕 (grabbing a cake). The market cake is fixed. You can only win by抢 (grabbing) a larger share of the cake.

Our daily work is to figure out how to grab the largest share of this cake. Learn to analyze competitors, learn to identify the gaps between yourself and competitors, and then optimize your Listing. Learn and study the competitor's development ideas and methods. Learn to always maintain an advantage in operational techniques. Only in this way can you have an advantage in the competition.

I use the SellerSprite plugin for competitor analysis to obtain more accurate data and improve efficiency.

4. 10% Learning and Networking

There may still be many things that we ourselves cannot think of. Sometimes a single sentence from someone else may save you a long exploration time and avoid many detours. Try to obtain as much external information as possible, including reading valuable content, browsing forums and other resources, participating in offline events, communicating with experts, joining seller circles, learning, networking, having meals, drinking tea, etc. In these processes, listening more to other people's operational experience often allows me to learn a lot.